So why do it? There are obvious benefits to doing book-signings, such as meeting prospective book-buyers in person; the market research that can only come from talking directly to your audience; the local exposure you'll experience and the overall promotion that's part of this entire activity, but there are hidden benefits in doing book signings that are even more valuable than everything I've just mentioned!

HIDDEN VALUE #1 - EFFECTIVE DISTRIBUTION
It's a known fact that distribution is a problem for publishers of all sizes.

So why do it? There are obvious benefits to doing book-signings, such as meeting prospective book-buyers in person; the market research that can only come from talking directly to your audience; the local exposure you'll experience and the overall promotion that's part of this entire activity, but there are hidden benefits in doing book signings that are even more valuable than everything I've just mentioned!

HIDDEN VALUE #1 - EFFECTIVE DISTRIBUTION
It's a known fact that distribution is a problem for publishers of all sizes.

In working with clients for nearly 20 years (from almost every industry possible) I can tell you that TV is an especially powerful medium when it serves as a marketing vehicle for your products or services.

Why? Because of the power of the visual! TV viewers not only hear you; they see you; they see your product; they see a graph or power point that defines your service.

In working with clients for nearly 20 years (from almost every industry possible) I can tell you that TV is an especially powerful medium when it serves as a marketing vehicle for your products or services.

Why? Because of the power of the visual! TV viewers not only hear you; they see you; they see your product; they see a graph or power point that defines your service.

That great idea has hatched, it feels good, it smells good and you believe it could be hugely successful but you dont know how to market it. What do you do?

The potential of your idea excites you until you hit the streets wanting to promote it. The glare of the neon which represents all the other wannabe great ideas is blinding and confusing and could easily dampen your spirits were you not convinced of the power of your product.

That great idea has hatched, it feels good, it smells good and you believe it could be hugely successful but you dont know how to market it. What do you do?

The potential of your idea excites you until you hit the streets wanting to promote it. The glare of the neon which represents all the other wannabe great ideas is blinding and confusing and could easily dampen your spirits were you not convinced of the power of your product.

Getting free publicity can be considered both an art and a science. It is an art because those who are most successful at it use their imaginations to create media interest. it is also a science in that there are certain specific steps that you can take that will dramatically increase your chances.

Here are 10 keys to creating a successful publicity program.

Getting free publicity can be considered both an art and a science. It is an art because those who are most successful at it use their imaginations to create media interest. it is also a science in that there are certain specific steps that you can take that will dramatically increase your chances.

Here are 10 keys to creating a successful publicity program.

In addition to the regular calendars that we all use, many media outlets, especially print ones, use two additional calendars.

The first is a calendar of events. Usually, these run for a week at a time, sometimes just on weekends. If you have an event, send the calendar editor a short notice. As you write your item, try to match the format of the listings.

In addition to the regular calendars that we all use, many media outlets, especially print ones, use two additional calendars.

The first is a calendar of events. Usually, these run for a week at a time, sometimes just on weekends. If you have an event, send the calendar editor a short notice. As you write your item, try to match the format of the listings.