The best thing that can happen to your Business is not to generate sales, but to generate clients.

It has been proven that if a person enjoys making business with your company it is 30 times more likely that the same person will return to you. That’s where the real profits come from.

At this stage we can say that your biggest asset is your client list but to make the most out of it you must have a back end. A back end is what will keep the relationship between you and your clients.

You need to constantly approach your list, whether it’s using sales letters or other marketing tools, until they feel comfortable with you consistently asking for their money.

If your business does not have a back end a good solution would be to find a similar business, even if it is the competition, and ask them to mail your letter to their client list and eventually split the profits in a reasonable manner.