The first thing a Business must do is to attract clients. If your business doesn’t, it is simply a hobby.

The second major difference between a business and a hobby is that the business’ main goal is to generate money and in order to do so it must focus on marketing and getting new prospects.

We can distinguish 2 types of businesspeople.

The "dishonest", who will lie, cheat and misrepresent if they feel that it’s necessary in order to sell, and the "honest" who appropriately represent the benefits of a product and deliver them at a reasonable price.

One thing to keep in mind is that if you want to appropriately represent the benefits of your product you should never under represent your product.