Confusing a customer is an absolute no-no in all businesses but especially in a SMALL establishment. If a small business flunks consistency and service, they will rely on advertising to constantly attract NEW customers.

Most people do not automatically return (at least not soon) to any business that treats them indifferently or delivers inconsistent quality or service.

Niche marketing means marketing to a select group of people that share a common interest. Niche marketing is the exact opposite of trying to appeal to a general group of people that have little if anything in common-as in everyone.

Here are seven guidelines that will help you set up or revise your niche:

1. Every product, service or small business either appeals to or has the potential to appeal to a concise definable group of people in a concise definable marketplace.

Whether you own a mature business or are just starting up, brainstorming sessions need to be a regular happening in your business model.

Not too many years ago, brainstorming was only being done in advertising agencies in major cities. Not any longer. Brainstorming has become a must for ALL businesses.

Customer attitudes are changing before our very eyes.

Whether you own a mature business or are just starting up, brainstorming sessions need to be a regular happening in your business model.

Not too many years ago, brainstorming was only being done in advertising agencies in major cities. Not any longer. Brainstorming has become a must for ALL businesses.

Customer attitudes are changing before our very eyes.

Whether you own a mature business or are just starting up, brainstorming sessions need to be a regular happening in your business model.

Not too many years ago, brainstorming was only being done in advertising agencies in major cities. Not any longer. Brainstorming has become a must for ALL businesses.

Customer attitudes are changing before our very eyes.

When you Google anything to do with increasing sales you will have thirty-one million six-hundred thousand websites to choose from! Talk about information overload!

When it comes to ideas for increasing your business revenues, it is a daunting task just to know where to start. The one place you should NOT start is by cutting your prices.

After you consider all of the available advice, the guerilla marketing strategies, the myriad of how to articles and books, there are really only THREE ways to increase your business:

1.

When you Google anything to do with increasing sales you will have thirty-one million six-hundred thousand websites to choose from! Talk about information overload!

When it comes to ideas for increasing your business revenues, it is a daunting task just to know where to start. The one place you should NOT start is by cutting your prices.

After you consider all of the available advice, the guerilla marketing strategies, the myriad of how to articles and books, there are really only THREE ways to increase your business:

1.

When you Google anything to do with increasing sales you will have thirty-one million six-hundred thousand websites to choose from! Talk about information overload!

When it comes to ideas for increasing your business revenues, it is a daunting task just to know where to start. The one place you should NOT start is by cutting your prices.

After you consider all of the available advice, the guerilla marketing strategies, the myriad of how to articles and books, there are really only THREE ways to increase your business:

1.

Every day in every newspaper I see many examples of why most ads do not work . . . in the sense of getting customers to come in or call. Far too many ads fail because they had no chance to begin with.

Avoid these 11 mistakes and improve your ads immediately:

1. Using the name of your company as the headline of your ad. The name of your company is about as exciting as watching paint dry.

Every day in every newspaper I see many examples of why most ads do not work . . . in the sense of getting customers to come in or call. Far too many ads fail because they had no chance to begin with.

Avoid these 11 mistakes and improve your ads immediately:

1. Using the name of your company as the headline of your ad. The name of your company is about as exciting as watching paint dry.